One week last Christmas we had a birthday party for Jesus during Sunday School. We advertised ahead of time that we were collecting non-perishable goods to give to the local food pantry. If kids wanted, they could bring in the food and it would be like a gift to give Jesus, but it would benefit others. We talked about how we can’t give Jesus birthday presents, but we can give gifts in honor of him. This was a good way to drive home that concept.